Do you know the percentage of your membership that does not attend your live events? Have you ever considered the reasons as to why some of your members cannot/don’t attend your live events? Is it because of travel cost restrictions? Unable to spend time out of the office/away from home? Weather restrictions? Any event will have geographic restrictions that prevent some from attending – so why not get those members who otherwise would not have attended your event in person anyway by streaming your events live online.
Technology has significantly improved in the last five years; the costs of hosting a live stream have greatly decreased. Also, the number of people who have access to broadband quality internet is at the highest it’s ever been. So live streaming is now more affordable and more easily attainable than ever.
Here are a few of the many benefits of live streaming:
Increase your audience and generate additional revenue. Charge for access to a live stream or on-demand video collection just like you would in-person attendees, capturing revenue that otherwise would have gone untapped.
Offering live streaming helps your company/association to stand out from others. Not all companies/associations offer member benefits such as live streaming. This is a great opportunity to offer something others don’t, differentiating you from potential competitors/associations. Remote attendees will also greatly appreciate the opportunity not to miss out on the content from the event.
Watching remotely does not mean there’s not interaction! People watching remotely can write in questions and receive live answers. The pairing of video of the presenters, alongside their content (slides and/or videos), creates an engaging format that closely mimics what an in-person attendee is seeing, and also improves retention among those viewers.
Post the videos after the event for on-demand viewing and build an online content library. Whether you provide continuing education credits or not, why let the valuable intellectual content that would have otherwise expired end after the live event. That content can now have a presence online and reach additional members of your organization and/or generate extra revenue.
If you haven’t considered live streaming, then now is an excellent time to explore the possibilities and benefits of providing this bonus to your organization!
For additional information on our onsite services, contact us for a consultation!