The prevailing assumption about LMS users is that they come from either higher education or large corporations, so you might be surprised to find how varied LMS users actually are.
NOT JUST USED BY HIGHER EDUCATION ORGANIZATIONS
Of the 144 companies surveyed in 2010, 4 percent were non-profits, compared to the largest industry — technology — at 19 percent. Other industries using LMSs included banking/finance, healthcare, government, training and development, media/entertainment and legal.
Of the 100 companies surveyed in 2015, non-profits comprised 3 percent, while technology companies again weighed in as the largest industry at 12 percent of respondents. Healthcare, consulting, government, manufacturing and event management companies also reported using LMSs.
So, if you thought it didn’t make sense for your association to look into LMS training because education isn’t your industry, remember that organizations from an assortment of industries have chosen to use LMSs.
USED FOR A NUMBER OF PURPOSES
If you have in your mind’s eye the image of a nontraditional university student completing coursework and taking tests through an LMS, you wouldn’t be wrong. However, you wouldn’t have a complete picture of how so many organizations use LMS training. The Capterra survey found that more than half of respondents used the system in this way, for skills and certification training, but even more used the system for general internal training.
Other ways organizations made use of LMS training were compliance, onboarding, client or customer training and selling courses or training. Associations specifically can make use of LMS training to increase non-dues revenue by selling courses through the system. An LMS provider can make this process easy for associations through easy upload capabilities, flexible branding options, online payments and built-in reporting and tracking.
BENEFICIAL FOR ANY SIZE ORGANIZATION
Neither are LMS users only members of large corporations. One third of respondents to the Expertus survey worked at organizations with fewer than 1,000 employees, and 16 percent of the Capterra respondents worked at organizations with less than $1 million in revenue per year.
So whether your organization is large or small, LMSs can help you further your goals.
Particularly for smaller organizations, using an LMS to keep track of compliance, member certification and online payments can take work off the plates of staff members and open up their capacity to complete other projects. Smaller organizations can also maximize their capital by repurposing content such as conferences into courses to sell as LMS training to members and non-members alike.
CAN YOU SEE YOUR ORGANIZATION USING AN LMS?
Think about the ways you train your staff members, offer content to your members, bring in non-dues revenue and track certification.
Is staff turnover difficult, with new executives needing to find information by trial and error? Put your training information on the system in easily digestible modules to make it easy for new staff members to acclimate to their new positions.
Have members asked for a way to access your content from more locations than you can currently accommodate? The best LMS providers allow for your members to access your content from mobile devices such as smartphones and tablets from wherever they happen to be. With telecommuting becoming more and more common, this aspect of an LMS can be a huge benefit to your members.
Do you host events with speakers and breakout sessions that you could repurpose as webinars? If you host an annual conference or other live event, you can livestream the content for members who cannot attend in person and record the content to show later on your LMS as paid webinars, thereby boosting non-dues revenue twice. Learn more with our free e-book.
How much time does your staff currently spend keeping membership records updated? As mentioned above, use of an LMS can drastically reduce the amount of time staff members spend on this type of administrative task.
Regardless of what you used to think about LMS users, you now know your association might greatly benefit from putting one to use. Learn more about TelSpan’s new LMS product, UpAbility, at https://upability.com.